Our news & insights

As AI increasingly shapes how people discover and perceive brands, could your online reputation depend on what AI is saying about you?

Unlike traditional search engines, AI doesn’t simply serve up a list of links... So, how visible is your brand when people turn to AI for answers?

PR has always been about shaping perception. For decades, that meant influencing how people discover and understand brands through media coverage, thought leadership and strategic storytelling. But the way people find information is changing. As AI-powered search and conversational tools become an increasingly important part of discovery, PR has a broader role to play: helping ensure brands are not only visible, but accurately understood and represented across these emerging

Five things brands should know from September’s front pages...

As Celebrity Traitors returns to our screens, there’s already been plenty of speculation about who will be the best liar (spoiler: not Richard E Grant), who will spot the Traitors first and who will crack under pressure. Beneath the constant deception, paranoia and dramatic round tables, The Traitors is really a game about something much more familiar to us PR folk: effective communication. It’s about understanding people, building relationships, influencing opinions, kno

As AI reshapes discovery, brands must create content that builds trust with both people and the systems shaping what audiences see.

As the Bayeux Tapestry returns to Britain for the first time in almost 1,000 years, what can it teach us about shaping a compelling story?

Five things brands should know from August’s front pages...

When anyone can generate a polished article in seconds, could genuine thought leadership be the difference between simply adding to the noise and becoming a trusting voice?

The PR campaigns that got everyone talking… from a stolen truckload of KitKats to dating in the supermarket aisles, 2026 has already delivered some seriously creative PR.

For takeover day two… our summer intern Deborah takes us through her five creators she is currently watching right now.

Five things brands should know from July’s front pages...

As public feeds become noisier and less personal, could private communities be the key to building stronger, more meaningful relationships between brands and their audiences?

Speed might get you noticed, but relevance gets you coverage… discover what successful newsjacking looks like in 2026.

At every World Cup, football takes centre stage. But look beyond the scorelines and another competition quietly unfolds – the battle for national reputation.

Getting headlines is one thing, but are they actually driving business results? We explore why PR needs to be measured differently if you want it to move the needle…

Five things brands should know from June’s front pages...

When Sir David Attenborough celebrated his 100th birthday, brands and organisations faced a familiar communications dilemma - should they join the conversation or stay silent?

Are people switching off when you talk about sustainability? We explore why sustainability fatigue is growing and how brands can cut through the noise to make their comms more credible...

Amid April’s relentless cycle of conflict, political tension and economic anxiety, two stories cut through the British media: the Artemis Moon mission and Sabastian Sawe’s marathon achievement...