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Our news & insights


Whistle Press Watch: July 2026
Five things brands should know from July’s front pages...

Whistle PR
2 days ago3 min read


Smaller, stronger, closer… A new era for brand communications
As public feeds become noisier and less personal, could private communities be the key to building stronger, more meaningful relationships between brands and their audiences?

Whistle PR
5 days ago3 min read


Newsjacking in 2026: why speed alone isn’t enough
Speed might get you noticed, but relevance gets you coverage… discover what successful newsjacking looks like in 2026.

Whistle PR
Jul 203 min read


What the World Cup tells us about national reputations
At every World Cup, football takes centre stage. But look beyond the scorelines and another competition quietly unfolds – the battle for national reputation.

Whistle PR
Jul 73 min read


Stop wasting money on PR that doesn’t move the needle
Getting headlines is one thing, but are they actually driving business results? We explore why PR needs to be measured differently if you want it to move the needle…

Whistle PR
Jul 64 min read


Whistle Press Watch: June 2026
Five things brands should know from June’s front pages...

Whistle PR
Jul 33 min read


What David Attenborough’s centenary teaches us about brand relevance
When Sir David Attenborough celebrated his 100th birthday, brands and organisations faced a familiar communications dilemma - should they join the conversation or stay silent?

Whistle PR
Jun 304 min read


Sustainability fatigue is real – here’s how to break through
Are people switching off when you talk about sustainability? We explore why sustainability fatigue is growing and how brands can cut through the noise to make their comms more credible...

Whistle PR
Jun 294 min read


The Marathon Runner and The Moon
Amid April’s relentless cycle of conflict, political tension and economic anxiety, two stories cut through the British media: the Artemis Moon mission and Sabastian Sawe’s marathon achievement...

Whistle PR
Jun 282 min read
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